Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might present extra prices, it can bring about better precision and even more trusted information
Pixel monitoring makes use of an item of code to sign up conversions on your website. It's simple to set up and less vulnerable to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less precise than it needs to be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback URL.
2. Better control over information.
Server-side monitoring permits services to gather and enhance data prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can aid marketing experts make even more educated marketing decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less at risk to disturbance.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to fraud
Server-side monitoring allows businesses to adjust information payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly personalized email marketing not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your web site's server what events to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a small item of code on your webpage to accumulate data from individuals.
4. Easier to execute
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.